Lead Change Blog
JULY 8, 2019
The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. If an early adopter adopts an idea, it’s been thought through. Who to Target.
Harvard Business Review
AUGUST 8, 2017
Our products work with apps or without apps. What Customers Actually Did With Smart Products. Our residential products don’t require an app to do their job; instead, they come with a variety of control options, an app among them. I know because I’ve been there. Ask yourself these questions first.
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