Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. Our products work with apps or without apps. That way, we’d reduce our SKUs (stock-keeping units), and as people discovered how wonderful the technology was, they’d be converted and spread the word.
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