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Choose Change!

Lead Change Blog

The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. The late majority only buys in into the new idea when they have no option or when the new idea has proven itself beyond doubt. The laggards resist any form of change for as long as possible—they’d rather do things “ like we used to.”

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Have your organization’s former Innovators become Laggards?


Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat. The Late Majority hold tight to the status quo, are fearful of change, and have difficulty adapting.

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