Lead Change Blog
JULY 8, 2019
The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. If an early adopter adopts an idea, it’s been thought through. Who to Target.
CO2
NOVEMBER 30, 2011
Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat.
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