There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. It’s even frequently been referred to as “the next Industrial Revolution.” The stampede to connect anything and everything in the home to a mobile app – a stampede that I’d argue has been driven by grossly inflated numbers and speculation –  has the potential to lure companies into unfamiliar territory, with no guarantee of a safe or profitable return.  I know because I’ve been there.