Persuasive Powerhouse
DECEMBER 5, 2022
Click the bird, get my book Are you a frustrated blogger Are you spending way too much time marketing your blog, with little results to show for it Do you wish there were an easier way You've probably heard lots of good things about Twitter, but maybe it still seems like a waste of time to you. Twitter bird icon courtesy of Smashing Magazine.
Strategy Driven
APRIL 9, 2021
Content marketing is an essential part of any marketing strategy for any business, especially for those that operate online. Content marketing is the creation, publication, and distribution of online content, with the aim of reaching a hyper-focused audience and converting them into loyal customers. Set Clear Goals.
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Joseph Lalonde
DECEMBER 11, 2022
Use Video Marketing. There are so many ways that you can get creative and experience video marketing right now, all of which can increase the sense of authenticity of your brand and the connection people feel with it. In 2023 overall, even outside of authenticity, it could be the year of video-first marketing. Stay Consistent.
Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. By publishing content, you can put yourself on the map. Are you tapping into the powerful reach of the social web through content?
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.
Strategy Driven
JANUARY 20, 2013
How to Create Effective eBooks for your Clients. Marketing eBooks are a key component of powerful lead generation, and a core service offering of successful online marketing agencies. Their “10-Minute Client eBook Creation Guide” to help you guide content the process for your client. by HubSpot, Inc.
Strategy Driven
SEPTEMBER 7, 2019
You want to take over the power tool market but if you don’t have the best digital marketing strategies in place, your competition is going to leave you in the dust. Your company needs to put together a digital marketing plan vs. just putting up a couple of posts on social media every now and again. Content Marketing.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
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