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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. The eBook is based on a study that PureMatter and Leadtail collaborated on. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.

Brand 346
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Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

As we go forward, the world of marketing online is going to change again. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Photo courtesy of Pixabay.

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Are We Really Prepared for a More Automated Future?

Lead Change Blog

There have been some really great reads on the topic ranging from the 2011 ebook, Race Against the Machine by Andrew McAfee and Erik Brynjolfsson out of MIT, to the recent LinkedIn post, What Happens When Millions of Jobs Are Lost Because of Automation? Automation and the future of work. Are enough citizens taking this topic seriously?

Education 155
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Paradigm Flip – New Book Releases Tuesday December 10th

Modern Servant Leader

At the bottom of this post , I tell you how to get an advance copy of half the book, a 50% discount off the full book when it releases next week and a copy of Mark Sanborn’s Doing Leadership eBook - all FREE. Ben… …provides a guide for contemporary leaders to leverage technology for the benefit of their organizations.

Books 213
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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85% OF COMPANY SHORTFALLS ARE CAUSED BY INTERNAL BREAKDOWNS

Coaching Tip

Self-Coaching Leadership Books in ebook or paperback editions: . For the largest companies, this number rises to 94 percent. Inability to overcome these internal factors will cause two out of every three companies to stall out, be acquired or disappear within the next 15 years. Can't Get Enough Leadership , .

Company 70
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How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

With the advancement of technology, consumer behavior has changed. Today, marketing and winning over customers is not the difficult part. You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers.

CRM 104
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.