From Playing Not to Lose to Playing to Win: A Game Plan for Senior Leaders
Next Level Blog
APRIL 23, 2025
A few weeks ago, I had breakfast with a friend who spent twenty years as a senior engineer at Intel. Ten years ago, Apple lured him away to build a new engineering team. Knowing Intel has lost roughly 67 % of its market cap in the last five yearswhile NVIDIA has sprinted aheadI asked him, What happened? He didnt hesitate. They wouldnt risk killing the x86 cash cow, so the world passed them by.
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