The Rare Find & Brandwashed – Our Selections for the February 3 First Friday Book Synopsis

Let me state the obvious. We have a lot to learn. And when we learn one thing, there are three more new things to learn.

And, by the way, much of what we need to learn is not new at all. But, the newer books say these things in new ways, ways that connect to the real world business challenges of this era.

This is why we provide the First Friday Book Synopsis in Dallas. At our gatherings we have great food, wonderful conversations, (networking), and content from two business books – content that can help make you more knowledgeable, and be more effective, more “successful” in your business efforts. For each book, you receive a comprehensive handout, with key quotes from the book, and a summary of the most useful transferable principles.

For the February 3 First Friday Book Synopsis, I will present a synopsis of The Rare Find: Spotting Exceptional Talent Before Anyone Else, by George Anders. The search for talent; the best use of talent; these are needs for every business organization. This book will help you understand this, and do this, more effectively

Karl Krayer will present a synopsis of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom. Lindstrom also wrote the earlier book, Buyology: Truth and Lies about Why We Buy, and Brand Sense: Sensory Secrets Behind the Stuff We Buy.

This really is a terrific monthly learning event, content-filled, and genuinely useful. If you are in the DFW area on February 3, come check it out. (At the Park City Club, near the Tollway and Northwest Highway. We begin at 7:00 am, and we end at 8:05 am).

(You’ll be able to register soon from the home page of this web site).

Here’s a flier with all the details: