Why Content Isn’t King in Leadership Communications
Leading Blog
SEPTEMBER 24, 2021
S OME of my executive clients believe, instinctively, that content is king. They maintain that “useful information” is a crucial driver of effective leadership—that their job is primarily to educate and inform their teams with facts and figures. As a result of this information-centric mindset, these leaders: Read the content on PowerPoint pages but don’t explain why it matters.
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