Tiger Tyagarajan is CEO of Genpact, a global firm that advises clients on digital transformation. Tyagarajan helped transform a division of General Electric (GE Capital International Services) into Genpact, a company that now has more than 100,000 employees and annual revenue of $4 billion. He says there’s an important difference between simply “digitizing” your company (by, for example, automating tasks) and truly transforming it digitally, which goes beyond technology to develop the people and processes that make up a firm’s culture.