The Illusion of Innovation
Leading Blog
JANUARY 24, 2025
O RGANIZATIONS are better managed than ever before. They have been optimized for safety, security, stability, and control. But what we need going forward is dynamic and, yes, inefficient. What is needed now is some deliberate chaos. In The Illusion of Innovation , author Elliott Parker believes that the focus on capital efficiency makes companies less capable of making big innovation bets that progress society because those bets have an uncertain payoff.
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