Using an Algorithm to Figure Out What Luxury Customers Really Want
Harvard Business Review
JULY 18, 2016
I met Metis’s mother in Los Angeles in the summer of 2014. We were introduced by a mutual friend. At that time, Metis, named for the Greek goddess of wisdom, was brand new. She is a curated, big data analytics aide-de-camp — not quite at the level of artificial intelligence, but close — and she speaks in a British accent. Her mother, Kyle Richey, and her co-founder, David Richey, are known for helping luxury service businesses — including hotel, retail, fashion, and profe
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