The Power of Bad
Leading Blog
JANUARY 17, 2020
B AD gets into our head and it stays there leaving very little room for the good in our lives. We tend to focus on the bad, even in the face of a lot of positive things. Our brains are wired that way. It’s the negativity effect : the universal tendency for negative emotions and events to affect us more strongly than positive ones. John Tierney and Roy Baumeister (the first researcher to identify the negativity effect) describe the phenomenon well in The Power of Bad : We’re devastated by a word
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