The 10 Stories Great Leaders Need to Tell
Leading Blog
SEPTEMBER 13, 2019
W E KNOW GREAT STORIES are the foundation of great communication. It’s not the idea but the story about the idea that begets followers. The question is, are you telling the right story? A leading expert in organizational storytelling, Paul Smith advises us that more important than how we tell a story is what story we are telling. And by story, he means “a narrative about something that happened to someone.”.
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