A radically human approach to human-machine interaction is turning assumptions about the basic building blocks of innovation upside down. Specifically, the new utility of small data — including the ability to create “synthetic” data to simulate a set of circumstances — is bringing the power of AI at scale within reach of entities that previously couldn’t afford it. Instead of machines “learning” by processing mountains of data, humans can now teach machines based on human experience, perception, and intuition. That means more people throughout organizations can use AI in new ways, based on their individual expertise.
How AI Can Make Strategy More Human
The power of AI is now within reach of all companies, opening up a new world of strategy innovation and enabling companies to leave the constraints of legacy architecture behind forever. Three new related high-potential strategies include: Forever Beta, Minimum Viable Idea (MVI), and Co-lab. This article explains each in detail, with examples of companies that are currently using them. Though their specific strategies are distinct, the companies share three important characteristics. First, their technology, business strategy, and execution are so closely intertwined as to be nearly indistinguishable. Second, humans — not machines — are in the driver’s seat. Third, these companies understand that all companies, no matter their industry, are now technology companies. But technology-driven business strategies require farseeing leaders. Those who are able to see opportunities at the new radically human nexus of people and technology will pre-empt disruption and seize the future.