Thu.May 26, 2016

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7 Offline Marketing Tactics for Boosting Brand Awareness

Women on Business

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Leveling the Playing Field

Great Leadership By Dan

But how, if we do not even know if we are considered a leading player? Guest post by Rosalie Chamberlain It is really common to think we can assess someone and think we know how they will be. There is a certain amount of wishful thinking when a new employee comes on in an organization. After all, the resume is great, the experience may be great, and we really liked them.

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6 Ways to Deal with Blamethrowing

Leadership Freak

Blamethrowers want others to change. The opposite of blame is responsibility. You learn when you take responsibility. Life remains the same when you blame.

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Car-Mileage Targets: Only One Part of the Solution

Coaching Tip

The average fuel-economy of light vehicles sold in the United States, increased by about 5-mpg over the past eight-plus years, but has been flat recently: from October 2007 at 20.1 mpg to April 2016 at 25.2 mpg. Our personal family average mpg experience is: 27.4 mpg of a 2008 Ford Escape SUV HYBRID over 135,000 miles and 39.7 mpg of a 2013 Ford Fusion HYBRID over 27,500 miles. .

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Recruit and Retain New Blue-Collar Talent

Blue-collar jobs have a branding problem. One company, GEON, partnered with Paycor to find the solution. Learn how to attract, engage, and retain blue-collar employees, helping them build meaningful careers – and support your company’s goals.

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Thoughts on Baylor University, and Turning a Blind Eye – (with insight from Margaret Heffernan, Willful Blindness)

First Friday Book Synopsis

News item: The President, and the head football coach, are both removed from their positions at Baylor University. One specific finding: Actions by University administrators directly discouraged some complainants from reporting or participating in student conduct processes and in one instance constituted retaliation against a complainant for reporting sexual assault.

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Starting Thought: Leadership In 2016 – Part 3

leaderCommunicator

I continued the dialogue with the PRSA New Professionals group on what effective leadership looks like today. The series airs here on the PRSA New Pros blog, and the dialogue has been so great that I want to continue to bring the topic and conversation to you, too. Please weigh in with your thoughts below.

More Trending

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Questions To Ask When You Want To Move Your Company Forward

Eric Jacobson

The April 2014 issue of Inc. magazine featured a fascinating list of 35 questions from business owners, entrepreneurs and management thinkers. Each offered the one question they would ask to move a company forward. From the list, my favorites are : Are we relevant? Will we be relevant five years from now? Ten? What prevents me from making the changes I know will make me a more effective leader?

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7 Ways to Make Yourself Invaluable to a Team

Ron Edmondson

One of my first managers frequently reminded us no one is irreplaceable. He would use the illustration of placing your hands in a bucket and then pulling them out. The level of the water doesn’t change much when one or two hands is removed. While I agree with him on some levels – even though I’m not quite sure it’s a healthy demonstration for building team morale – I think there are ways a person can make themselves more valuable to a team.

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How I Recently Overcame the Need for Perfection

Your Voice of Encouragement

In his LinkedIn Riches course (which I highly recommend), John Nemo suggests you create a head-shot “About Me” video introducing yourself and place it at the bottom of your LinkedIn Summary section. It’s a terrific way for people to get to know you better because they can watch you describe the type of work you do, the audience you serve and what you offer.

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The W. Edwards Deming Institute 2016 Fall Conference, Sep 16-18

Deming Institute

2016 Deming Institute Annual Conference. September 16 – 18, 2016. Michigan State University. East Lansing, Michigan. Find more information and the registration form. Lean coffee session at the 2015 Deming Research Seminar. Facilitators. Eric Budd, Improvement Coordinator at Peaker Services. Dennis Sergent, President & Principal Consultant – Sergent Results Group.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Lobbyists Are Behind the Rise in Corporate Profits

Harvard Business Review

HBR STAFF. Profits are up. Operating margins for firms publicly listed in the US show a substantial and sustained rise. Corporate valuations are up as well. That is good news for managers and investors. But is it good news for society? Economists such as Joseph Stiglitz and Luigi Zingales find the rise potentially troubling for two reasons. First, higher profits create greater economic inequality.

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How to Bring People Together and Resolve Team Issues

Lead Change Blog

Office politics can cripple businesses and cause undue stress for employees and managers alike. What’s most frustrating is the fact that issues within a team are often avoidable and just as easily fixed. Some industries benefit from rather convenient ways of bringing people together , but if you don’t have quite the same product or service to play with, you have to get back to the basics of team dynamics.

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Can Lean Manufacturing Put an End to Sweatshops?

Harvard Business Review

While no one advocates for labor abuses, poor working conditions are often seen as an inevitable consequence of global trade. Producers in less-developed countries compete by keeping costs low. Conventional wisdom holds that improving working conditions (which typically costs money) would undermine the competitive advantage these firms enjoy. Our research suggests an alternative to this race to the bottom.

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When Employee Engagement Efforts Fall Short, Try These 4 Steps

Michael Lee Stallard

Is your organization struggling to improve employee engagement? If so, you’re not alone. Some organizations have become so frustrated that their efforts are failing to produce results that they’ve given up entirely on engagement. When it comes to employee engagement, programs won’t do it. Something more is required. That something is culture change.

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10 HR Metrics to Track in 2024

Discover the power of HR metrics. Master recruiting, control skyrocketing labor costs, and reduce turnover rates. Get insights into key metrics like Time-to-Fill, Cost-per-Hire, and Turnover Rate. Equip your business for success in 2024.

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What a Minor League Moneyball Reveals About Predictive Analytics

Harvard Business Review

HBR STAFF. The book The Only Rule Is It Has To Work is the true story of how a couple of clever quants, Ben Lindbergh and Sam Miller, tried to bring sabermetric superiority to the Sonoma Stompers, a minor league baseball team nestled in California’s wine country. The self-described “statheads” have the chance-of-a-lifetime opportunity to test out their own Moneyball -style theories when the management team and owners of the Stompers invited them to run operations as part of a l

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Why the U.S. Decided That Managers Deserve Overtime Too

Harvard Business Review

The difference between white collar and blue collar jobs isn’t just the type of work being done. It’s how people are compensated for it, according to the U.S. Fair Labor Standards Act. For those who are covered (traditionally blue collar jobs), the law specifies minimum wages, overtime pay, and other requirements like time set aside for breaks.

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CEOs with Lots of Stock Options Are More Likely to Break Laws

Harvard Business Review

Executive compensation packages have long been known to influence CEO behavior. Many have studied, for example, how different forms of compensation affect business outcomes from increased risk-taking and innovation to greater acquisitions and divestitures. However, these outcomes are not always positive. Compensation has also been linked to drastically harmful events.

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Yo-Yo Ma on Successful Creative Collaboration

Harvard Business Review

The acclaimed cellist explains how he chooses and works with partners and shares advice on honing one’s talent. Download this podcast.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Men Spend More on Business Travel

Harvard Business Review

They don’t plan as far in advance.

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Your Content Marketing Strategy Doesn’t Have to Be Complicated

Harvard Business Review

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. It’s easy to nod along, roll up the sleeves, and dive headfirst into the content marketing business.