The new book released about Legos brings back childhood memories for many of us.  What did you make with Legos?  Towers?  Trucks?  Railroads?  How tall did they get?  What happened if someone knocked them over?

This book is about the company.  Its’ title is Brick by Brick:  How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry.

The author, David C. Robertson, is someone whom you may not know much about.  How about these credentials?  He is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton’s undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD’s largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan.  Prior to IMD, Robertson was a Post-Doctoral Research Fellow at the MIT Computer Science and Artificial Intelligence Laboratory, a consultant at McKinsey & Company for five years, and an executive at four enterprise software companies. David received his MBA and PhD from MIT and BS from the University of Illinois.

You can read the review of the book in the Wall Street Journal by clicking here.  I am waiting to see if this book hits the best-seller list in the New York Times.  If it does, I will select it for presentation at a future First Friday Book Synopsis in Dallas.  Continue to monitor our e-Mails for information.

And, if you live in the Dallas-Fort Worth area, you can be a kid again!  Go to Legoland at the Grapevine Mills mall.  Click here for complete information.

Sure, this book is about a company, its leadership, its successes, and so forth. But, there is no way you will read it without also remembering how you held Legos between your thumb and finger, trying to press it into another Lego already on your table.

Remember that? Let’s talk about it really soon.