If you have a business website, it might surprise you to learn that it probably needs work. No matter how good you believe your website is, there’s almost always room for improvement.
Not sure where to start? Here are six ways to improve your business website.
1. Look into hiring an SEO agency
Search engine optimization, or SEO, is essential for helping people find your website. It involves strategically using keywords to help your website rank higher in Google search engines and drive potential customers to your site. Consider hiring an SEO agency to help in this area.
2. Drive your customers to social media
Social media is so important for businesses. It allows your customers to stay informed on new products or services your company is offering. Many businesses also use Facebook and Instagram as customer service outlets, since consumers are now accustomed to messaging companies with complaints.
To make sure potential customers are finding your company’s official social media platforms, make sure they’re easy to find on your website.
3. Regularly update your website’s content
As a potential customer, nothing is more discouraging than finding a business’s website — with old, outdated content. One of the most important improvements you can make to your business website is regularly updating it.
So, how often should you update your website? A good rule of thumb is to update your website at least every quarter. If you have a blog on your website, you’ll probably want to update it even more frequently.
Be sure to include information about any new products or services. If you have a business with a physical location, such as a restaurant or a hair salon, it’s important to make sure your hours and policies are always up to date.
4. Add engaging photos and videos
One of the best ways to make sure your website is engaging is to post high-quality photos and videos. It might be worth investing in a professional photographer or videographer.
You might be wondering what type of photos and video content you should be posting. Consider taking photos of your products or offering a “behind the scenes” look at your business. If applicable, consider posting photos of the owners or staff at your business. This will help build trust among potential customers.
As far as video content goes, feel free to get creative. You can use videos to explain what your business does or provide tutorials on how to use your products. Consider posting these videos on YouTube or TikTok to drive potential customers to your business.
5. Ensure your contact info is easy to find
If your business has a phone number or address, no one wants to have to search high and low for it. It’s important to make sure your contact information is easy to find. You should feature it on the homepage and/or on a “Contact Us” page. Your website should also include a contact entry form so customers can easily email you with questions or concerns.
The easier it is for potential customers to find this info, the more sales — and repeat sales — you’ll be likely to see.
6. Make sure it can be viewed on mobile devices
Studies have found that more than half of website traffic comes from smartphones, which is why it’s so important to make sure that your business website can be viewed on mobile devices. If you’re updating to a new layout, it’s important to make sure it can adjust to mobile devices.
If you don’t have a lot of experience in this area, you might consider hiring a website designer.
These are just six ways to improve your business website. If you’re unsure about what needs to be fixed, try showing your website to some friends and family. They may have suggestions on what areas you could improve on.