“In order to improve your game, you must study the endgame before everything else, for whereas the endings can be studied and mastered by themselves, the middle game and the opening must be studied in relation to the endgame.”  Jose Raul Capablanca, Cuban Chess player who was world champion from 1921 to 1927, one of the greatest players of all time).  (p. ix).
Quoted by John Mauldin in Endgame:  The End of the Debt Supercycle and How it Changes Everything

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So, if you have to prepare a presentation, here’s how to think about it.

How do you want it to end? — or — What do you want/intend your audience to do?

What do you want your audience to think, feel, or do, as they leave your presentation?  (to “Do” is the ultimate consideration). — This is what you ask as you plan the ending of your presentation.

Then, what is the content that will lead them to that point? — This is what you ask, and answer, as you develop the middle of your presentation.

Then, how do you get them to listen and engage with your message?  How do you set up the problem/situation/challenge? — This is what you ask to plan your beginning.

Or, to put it in simple terms:  “Begin with the end in mind.”  (Stephen Covey — Habit #2)