Video Book Club: Made to Stick

If you been to a book store in the past three years, you've no doubt seen Made to Stick by Chip and Dan Heath. You likely remember the bright orange cover and the big strip of silver duct tape across the front.  Those guys practice what they preach which is all about how to make ideas sticky. Who could forget a book with duct tape on it?

In this week's VBC, I share a couple of quick takeaways from Made to Stick including the Heath brothers, organizing acronym, SUCCESS. (I forgot to mention the word, success, in the video but did spell it out for you.). Take a look to learn what it means in the realm of stickiness.

Comments

[Hsuan-hua Chang]

I like the book. One concept that made a big impact on me is “the curse of knowledge”.

When we know something, we tend to communicate it from our head and lose our audience. We might not be able to learn with an open mind when we think we know already. In a negotiation process, if we know the bottom line of the person we are dealing with, we tend to be a less negotiator. Knowledge can be a curse. SUCCESS reminds us how to make our messages to stick.

[Scott Eblin]

Great point about the curse of knowledge. It's so important to put ourselves in the shoes of and look through the eyes of others when we're structuring a communications game plan. Three of my favorite questions to help are What? So what? Now what?

[davidburkus]

I read "Made to Stick" after I read "Switch" (reverse order I know). Still, I found both packed with useful information by Switch was far more enjoyable.

[Scott Eblin]

Thanks for the tip on Switch David. It's on my list. Glad to hear it's more enjoyable. While I found a lot of good stuff in Made to Stick, I also found it a little redundant in the number of stories used to make the points.