This morning, we had a terrific session of the First Friday Book Synopsis.  Karl Krayer presented his synopsis of Tell to Win by Peter Guber, reminding us all of the centrality of story…  It took me back to my graduate school days, where my professor at USC (Dr. Walter Fisher) taught us the narrative paradigm (Human Communication as Narration was the name of his quite academic book – a terrific book, a more terrific concept).  The book that Karl presented was a more popular treatment of the power, the punch, the value of great story-telling – story-telling to win!

I presented my synopsis of Enchantment by Guy Kawasaki.  A really practical book (Guy Kawasaki is the king of practical!), it taught us that “Great products, services, organization, and ideas are enchanting.  Crap is not.” (a quote from the book).  The call is to be enchanting in every interaction, to build the long-term relationships needed for business, and life, success.  This was the third book I have presented by Guy Kawasaki — all of them excellent and useful books.

Next month (Friday, June 3), we will present synopses of two more good, valuable, useful books.  Karl will present the synopsis of The Thank You Economy by Gary Vaynerchuk, and I will presnete the synopsis of Win: The Key Principles to Take Your Business from Ordinary to Extraordinary by Frank I. Luntz.  (This will be the third book written by Luntz that I have selected).

If you are in the DFW area on June 3, come join us.  If you can’t be with us, you can purchase our presentations, with the same handouts, from our companion web site:  15minutebusinessbooks.com.  Most of the book synopses we have presented over the last few years are available on our site, and the presentations from this morning will be available within a few days.