Note: The idea for this post came from a reader’s comment about how new the area of social media leadership is to the leadership community (Thanks Justin!).
What is Social Media Leadership?
We are learning our way through this new area of leadership, which involves:
- Thinking completely differently about what we do and how we do it
- Integrating work in new ways that blur the lines between communication, marketing, research, customer service and customer engagement
- Engaging in transparent real-time communication with followers, colleagues, critics and customers
- Leading change in an area where we may not yet be fully comfortable, but where the organization needs to go to stay current, relevant and viable.
This collection of resources that I have collected for you will help you and your teams:
- see the value of joining the social media information wave
- lead individuals and groups through engagement with social media, and
- lead your organizations through successful integration of social media into daily business.
How we Think About Social Media
The Six Attitudes Leaders Take Toward Social Media by Anthony J. Bradley and Mark P. McDonald, Harvard Business Review,  blogs.hbr.org (this article includes a social readiness assessment)
How it’s Changing the World and How we WorkÂ
Leaders & Social Media: 5 Reasons to Engage by Linda Fisher Thornton, Leading in Context Blog (One of my popular recent posts!)
How We Need to Lead Social Media
How to Change From a Social Media User to a Social Media Leader Kissmetrics.com Blog
How we Begin to Integrate Social Media Into Business
The 10 Stages of Social Media Business Integration by Brian Solis on Mashable.com
Five Ways Corporate Culture Determines Social Media Success by @markwschaefer, businessgrow.com
What it Takes to Succeed in Social Media Leadership
To be successful as social media leaders, we will need to demonstrate humility, a willingness to learn and a desire to keep ourselves and our organizations competent as the world changes.
© 2011 Leading in Context LLCÂ
For more, see new book 7 Lenses and the 21 Question Assessment: How Current is My Message About Ethics?
2014 Axiom Business Book Award Winner About 7 Lenses   Info@LeadinginContext.com  @leadingincontxt  @7Lenses
Rather than helping leaders lead, we taught them to flaunt themselves in front of the media on the media†s terms.
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