At our November 4 First Friday Book Synopsis, I will present the blockbuster best-seller entitled Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Simon & Schuster, 2016).  This book has been on the Wall Street Journal business-best selling list for two consecutive weeks.  It debuted on the list at # 2 on September 17-18, and stands at # 7 in the edition published September 24-25 (p. C10).

As of this writing, the book is #74 overall on Amazon.com and # 1 in three different business book categories on the list.

You can read a review of this book by Carol Travis that appeared in the Wall Street Journal on September 17 by clicking HERE.

The book receives acclaim due to its heavy reliance on experimental evidence to support its claims.  It has three major sections:  (1) key elements of attention, (2) mental processes of association, and (3) best practices.  While not foolproof, the message in the book is that preparing the influencee to receive the persuasive message is the most important part of convincing someone.

Cialdini is a social psychologist whose first book, Influence:  The Psychology of Persuasion, was published in 1984.  That book was included on the list of the best 100 business books of all time.  He received his Ph.D from the University of North Carolina.  He is the CEO and President of Influence at Work, which focuses on ethical influence training, corporate keynote programs, and his own certified trainer method.

You can bet that this book will be a major draw at our event.  I look forward to presenting the synopsis on November 4.