Uber Shows How Not to Apply Behavioral Economics

Harvard Business

Over the last few years, organizations in both the private and public sectors have applied some of the insights from behavioral economics to address a wide range of problems — from reducing cheating on taxes, work stress, and turnover to encouraging healthy habits, increasing savings for retirement as well as turning up to vote (as I wrote previously ). Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry.