There's a balance to achieve between sharing style and frequency. Many of us feel that we are receiving too much information already.
Everyone learned to share as a young child. From teachers at school encouraging students to share the workload on a group project to parents helping their kids divide up toys, sharing is one of life's first lessons.
Today, as humans, we have a strong desire to share our stories, knowledge, and emotions with one another. In the "information age" sharing is important because we can share something with thousands, even millions of people in an instant. Roughly 27,000,000 pieces of content are shared on the Web each day.
"SHAREOLOGY: How Sharing is Powering the Human Economy" examines the art and history of sharing and then dives deep "in the weeds" with hands on information about the 'how', providing step-by-step details for improving the power and reach of your social sharing.
Being a Leader in the Human Economy
How can business leaders embrace a human approach to their leadership style without breaking a corporate structure, overstepping boundaries, or oversharing?
According to Daniel Goleman in the Harvard Business Review, emotional intelligence is a group of five components that enable the best leaders to maximize their own and their followers' performance:
Self-Awareness: The ability to recognize and understand your moods, emotions, and drives, as well as their effect on others.
Self-Regulation: The ability to control or redirect disruptive impulses and moods; the propensity to suspend judgment and think before acting.
Motivation: A passion to work for reasons that go beyond money or status; a propensity to pursue goals with energy and persistence.
Empathy: The ability to understand the emotional makeup of other people; skill in treating people according to their emotional reactions.
Social Skills: Proficiency in managing relationships and building networks; an ability to find common ground and build rapport.
Do People Trust What You're Sharing?
When it comes to trust, third-party and word-of-mouth sharing has always carried more weight than advertising, and the changes in search engine algorithms. In addition to content, these engines are now prioritizing what other people are sharing about you online. So, it behooves brands to become their own media companies and curate in ways that facilitate conversation about their products and services.
Professional social networks like LinkedIn, personal social networks, and microblogs help buyers find relevant information quickly, give them access to a broader peer network, and provide channels for connecting with vendors.
In the new world of numerous social platforms and instantaneous output of content, understanding the how's and why's of sharing is essential. SHAREOLOGY could be your guidebook in providing the best brief information your readers are seeking.
Source: Bryan J Kramer: Shareology: How Sharing is Powering the Human Economy