Harvard Business Review
OCTOBER 19, 2015
You have the team look at the numbers more closely, separating out the traffic data by each source in your marketing mix: email marketing, Facebook, public relations, AdWords, and SEO. Recall the last time you discussed your website analytics.
Harvard Business Review
NOVEMBER 24, 2010
Cross-functionalizing the marketing mix to drive incremental revenue generation opportunities" isnt reflection (and heaven knows few breakthroughs ever lie down that path ). Conversely, "we will reduce the number of thirsty people in the world" is a reflective statement — simple, resonant, meaningful.
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