Persuasive Powerhouse

JANUARY 11, 2011

Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? In the real world, sadly, some organizations use PR as a smokescreen. Well … no, actually.

PR 214

PR Leadership Public Relations Greenleaf 214

Strategy Driven

JULY 15, 2016

Every corporation needs content writers, social media professionals, and skilled PR people. Emotional intelligence is the ability to manage one’s emotions and perceive others’ emotional needs and triggers, and it can be the tipping point in an employer hiring one candidate over another. Impressive personal brand.

Emotional Intelligence 50

Emotional Intelligence Diversity Long-term Letter 50

Harvard Business Review

SEPTEMBER 21, 2015

Not only entertainment executives in Los Angeles and IT leaders in Manhattan but also PR professionals in Shanghai and digital businessmen and investors meeting in the Jockey Club in Beijing acknowledged the overwhelming importance of empathy. It is a deep emotional intelligence that is closely connected to cultural competence.

Emotional Intelligence 8

Emotional Intelligence Audience PR Middle Management 8

Harvard Business Review

OCTOBER 19, 2015

Referral traffic from PR or content marketing. This is where your emotional intelligence as a leader comes into play; employees need to feel safe to learn from and improve the metrics rather than feeling threatened that everything didn’t go well. Amount of company videos watched. Webinar sign up.

Metrics 8

Metrics Disaggregation Real Estate Kahneman 8

Harvard Business Review

JULY 29, 2016

Be sure to ask referees about the candidate’s soft skills and social and emotional-intelligence-based capabilities, says Fernández-Aráoz. . “You may find that it is nothing to be concerned about,” she says. Case Study #1: Solicit feedback from team members to focus your questions.

Reference 8

Reference COO Learning-by-Doing Case Study 8