Artificial Intelligence (AI) has become one of the biggest drivers of technological change, impacting industries and creating entirely new opportunities. From an engineering standpoint, AI is just a more advanced form of data engineering. Most good AI projects function more like muddy pickup trucks than spotless race cars — they are a workhorse technology that humbly makes a production line 5% safer or movie recommendations a little more on point. However, more so than many other technologies, it is very, very easy for a well-intentioned AI practitioner to inadvertently do harm when they set out to do good. AI has the power to amplify unfair biases, making innate biases exponentially more harmful.