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Why Tech Entrepreneurs in Developing Countries Struggle to Raise Funds

Harvard Business Review

student in the engineering school at Johns Hopkins University, I had a business idea. Most investors liked the business model and the fact that I was educated in Nigeria and knew the market. But there was one problem: my business plan had no exit strategy. A few years ago, while I was a first-year Ph.D.

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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. The architecture is such that we could easily white-label our solution.