Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding.

Education 8

Education Levitt Retail Training 8

Strategy Driven

MARCH 30, 2011

The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Pricing is a strategic challenge, not an engineering challenge.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. A real-estate search engine might actually “sell” wise decision making, through the process of making the largest transaction their customers will ever make. Related Video. The Explainer: Marketing Myopia. CVS Health “sells,” well, health.

Levitt 14

Levitt Real Estate PR Video 14