N2Growth Blog

MARCH 31, 2010

and any number of other appearance specific issues can add to, or detract from, the strength of your personal brand.

Blog 330

Blog Gordon Brand Media 330

Harvard Business Review

MAY 9, 2012

In technology companies, engineering talent needs the balance of a business and operations team. Engineering departments fetishize the theory that if you build a better mousetrap, the rest takes care of itself. Finally, your early money comes with terms and conditions that serve as defaults for many financings to come.

Company 16

Company Short-term Engineering PR 16

Women on Business

JANUARY 24, 2011

Similarly, make sure your OWN site has the best key words for the search engines. Ten minutes reading about someone you are going to talk to can be invaluable, whether for services you consider, possible employees, collaborations to pursue, or customers to solicit. Google your name periodically. Be willing to be scattered.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 15, 2016

While Windham continued to manage PR during the day, she “became obsessed” with the idea for the electrostatic wand. Windham built an entire ad-hoc team at Stanley Black and Decker — product planners, executives, and engineers. She found partners, attracted financing, and cultivated a community of internal supporters.

Bureaucracy 8

Bureaucracy Innovation Brand Competitive Advantage 8

Harvard Business Review

OCTOBER 11, 2013

He renamed his company and put a team of engineers to work solving the product’s mechanical, food safety, cost, and design flaws. They called in the company’s investor relations and PR chiefs and, after a long discussion, agreed to hunker down and watch how the situation played out. Jeremiah Hughes is talking trash about us!”

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

MAY 11, 2017

A real-estate search engine might actually “sell” wise decision making, through the process of making the largest transaction their customers will ever make. That may be the journey from unhealthy to healthy living, or from being broke to being a good steward of their finances. CVS Health “sells,” well, health.

Levitt 14

Levitt Real Estate PR Video 14

Women on Business

JANUARY 13, 2011

Your page ranking in search engines is determined by the relevancy of the content on your website. Most customers start their research on the Internet: give them ways to find you when they use a search engine. NOTE: Lead your customers forward by making your process easy to use. 4) Establish excellent incoming links.

Press Release 145

Press Release Discount Content Directory 145

Strategy Driven

MARCH 28, 2016

Most companies, whether start-ups or long-time players live in a world shaped by the laws of demand where low pricing can trump quality, and where targeted marketing, carefully crafted keywords, and social media engineering can build awareness, influence opinion, and generate sales.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50