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Integrated Marketing and Social Networks

Coaching Tip

On the other hand, they have opened up a lot of opportunities," said David Cowan, a venture capitalist at Bessemer Venture Partners in Menlo Park, CA. For businesses, integrated marketing campaigns across paid search, search engine optimization (SEO), and email improves brand recall and purchase intent.

Marketing 102
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Reversing the Decline in Big Ideas

Harvard Business Review

Many venture capitalists are up in the arms because their returns are down, their funds are drying up, and there appear to be a declining number of entrepreneurs pursuing big ideas. Unfortunately, venture capitalists have mixed up their causality. No 20,000 tech jobs. I know many smart investors didn't. But times change.

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Reversing the Decline in Big Ideas

Harvard Business Review

Many venture capitalists are up in the arms because their returns are down, their funds are drying up, and there appear to be a declining number of entrepreneurs pursuing big ideas. Unfortunately, venture capitalists have mixed up their causality. No 20,000 tech jobs. I know many smart investors didn't. But times change.

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Why Some of the Most Groundbreaking Technologies Are a Bad Fit for the Silicon Valley Funding Model

Harvard Business Review

Over the past few decades, Silicon Valley has been such a powerful engine for entrepreneurship in technology that, all too often, it is considered to be some kind of panacea. In the Bay Area, however, small venture capitalists, many of whom were ex-engineers themselves, invested in entrepreneurs.

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Entrepreneurs Take On Manufacturing

Harvard Business Review

When it comes to consumer-facing service industries like e-commerce, media, and ride- or apartment-sharing, it’s not new to suggest that “software is eating the world,” to use the phrase of venture capitalist Marc Andreessen. Second, a number of important inputs have gotten cheaper.

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Start Networking with People Outside Your Industry

Harvard Business Review

.” He had spent a decade at a large technology company, rising to become an engineering director. He embarked on a networking campaign that forced him to meet each week with people outside the company, including executive recruiters, venture capitalists, startup entrepreneurs, and more.

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Don’t Build Your Startup Outside of Silicon Valley

Harvard Business Review

Many small businesses don’t require the sort of financing required by firms in pursuit of s-curve growth. But for an important subset of the business world — firms in pursuit of explosive growth — raising capital from angel investors or venture capitalists is an early step on a long and uncertain road to success.

IPO 9