Harvard Business Review

AUGUST 18, 2015

Similarly, Google started with a search engine and then introduced search advertising to connect advertisers to users. Apple’s iPod started as a music-playing device, until it developed the iTunes music store and App Store to connect content providers and app develops to iPod users. Re-brand Outlook.

First-mover Advantage 8

First-mover Advantage Advertising Business Model Brand 8

Harvard Business Review

OCTOBER 3, 2017

Most shoppers have noticed Amazon’s recommendation engine while they shop — it offers suggestions of items that their AI predicts you will want to buy. What happens to Amazon’s strategy as their data scientists, engineers, and machine learning experts work tirelessly to dial up the accuracy on the prediction machine?

Strategy 8

Strategy First-mover Advantage Business Model Retail 8

Harvard Business Review

JUNE 12, 2012

But America's edge is eroding fast as it struggles to keep first-mover advantage over its innovations. Science and engineering have become devalued amongst American students and policy-makers. Science and engineering have become devalued amongst American students and policy-makers.

First-mover Advantage 9

First-mover Advantage GDP Technology Biotechnology 9