Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. He was impressed by Indian engineers' ability to innovate cost-effectively and quickly under severe resource constraints. Yet engineers and scientists love challenges. And they did it. lakhs ($6,600).
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