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When Do Regulators Become More Important than Customers?

Harvard Business Review

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. The unhappy innovation inference? No one disagreed.

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Obsess Over Your Customers, Not Your Rivals

Harvard Business Review

Theodore Levitt's classic theory -- in under two minutes. A real-estate search engine might actually “sell” wise decision making, through the process of making the largest transaction their customers will ever make. Related Video. The Explainer: Marketing Myopia. CVS Health “sells,” well, health.

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