Fueling Business Process Management with the Automation Engine that Can!

Strategy Driven

Rapid-action, agile automation engines have emerged as the only resource for businesses to become fully functional, integrated, robotic enterprises that can adapt with the dynamic economy, consumer demand, internal logistics, business goals, and social landscape.

Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google.

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales !

How Leaders can Ignite Innovation

Great Leadership By Dan

An executive at a company I work with recently told me: “W e have very creative employees who want to be innovative but find many obstacles created by the cultural opposition to it. We spend a lot of time training and encouraging employees at all levels how to be more creative and innovation. They leave our programs all fired up ready to change the world, then go back to a workplace that crushes their innovative ideas and enthusiasm. Allow employees time to innovate.

6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns.

Worst. Innovation Quote. Ever.

LDRLB

Here’s my candidate for the worst innovation quote ever: Now, to be fair, it’s actually a paraphrasing of Emerson. Nevertheless, it reflects a very common innovation misconception – that it’s all about the idea. Innovation is the process of idea management.

Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business?

Emerging-Market Engineers Power Global Innovation

Harvard Business Review

Recently, Thomson-Reuters published its latest list of the Top 100 Global Innovators honoring the leading organizations and companies most responsible for sizeable, influential patents worldwide. First, many of the Top Innovators employ engineers in emerging countries such as India and China.

Education? Innovation? Do - Learn - Do - Learn

Mills Scofield

I told my Middle Eastern parents that I wouldn''t be pursuing the traditional routes of doctor, lawyer, or engineer and left home to pursue a degree and work in education. Culture Education Experience Institute Hacking Education Higher-Ed Innovation Leap Year Project Un-Schooling

Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality.

What Engineering a Reverse Innovation Looks Like

Harvard Business Review

This is especially true when businesses are considering entering emerging markets or aim to realize opportunities to create high-performance, high-value products and services that appeal to consumers in poor and rich countries alike. Innovation Emerging markets Technology Article

Ideas Don't Equal Innovation | N2Growth Blog

N2Growth Blog

As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. Without a viral movement, ideas go extinct before innovation.

Creating a New Approach to Engineering and Innovation at Hitachi Metals - SPONSOR CONTENT FROM HITACHI METALS, LTD.

Harvard Business Review

As the new general manager of the Global Research & Innovative Technology Center (GRIT) at Hitachi Metals, Kenichi Inoue is tasked with creating an updated framework for research and development in advanced materials, helping his organization make the shift to a new approach to engineering and innovation in a disrupted world. But innovations in this area could be a launchpad for major business opportunities in new fields for the company.

Women Ignoring a Growing Job Market

Women on Business

For a seemingly multitude of reasons women have failed to gain a foothold in the growing industries of science, technology, engineering, and mathematics, or more commonly known as STEM jobs. This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women. The movers, shakers, and innovators still continue to be men, while the managers and business professionals are more likely to have women in leading roles.

How Marketers Can Get More Value from Their Recommendation Engines

Harvard Business Review

” That’s the essential design philosophy articulated by then-Netflix engineering director Xavier Amatriain five years ago, where personalizing and customizing choice is the coin of the realm. Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision.

ESB International Energy Innovation – a B2B corporate blogging case study

Krishna De

Earlier this year, a new corporate blog was launched by ESB International called Energy Innovation. ESB International is an engineering consultancy business which is owned by ESB. The comments are moderated by the marketing team.

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Eugene A. Fitzgerald: An interview by Bob Morris

First Friday Book Synopsis

He received a BS degree in Materials Science and Engineering in 1985 from MIT and his PhD in the same discipline from Cornell University in 1989. Building upon his early experience at AT&T Bell Labs, he has created and led a series of fundamental innovations, from early technology to final implementation in the market. [.]. Flemings SMA Professor of Materials Engineering at the Massachusetts Institute of Technology MIT World Scientific Publishing CompanyEugene A.

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Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers.

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Innovation Is Marketing’s Job, Too

Harvard Business Review

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging.

Escape Velocity: A book review by Bob Morris

First Friday Book Synopsis

engineering the escape) Geoffrey A. Moore Harper Business/A HarperCollins Imprint How to free your organization from "the ideology of comfort and the tyranny of custom” Innovate sufficiently to achieve competitive separation in the domain of invention Institutionalize what achieves the separation so it can be scaled and sustain in the domain of deployment James O'Toole Leading Change Market (i.e. capitalizing on markets in transition) Offer (i.e.

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Blogging on Business Update from Bob Morris (Week of 4/29/13)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Customer CEO: How to Profit from the Power of Your Customers Chuck Wall The Referral Engine: Teaching Your Business to Market Itself John Jantsch Disney U : How Disney University Develops the World’s Most Engaged, Loyal, [.].

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Innovation Is Marketing’s Job, Too

Harvard Business Review

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging.

Credit comes later

Lead on Purpose

Innovative engineers are recognized for their inventions. Instead we should embrace it and make sure that through our hard work and strategic insight we create great products that help development, marketing and sales receive high praise and recognition for their work.

Break the Innovation Chokehold: How to Stop Ruling Like a (Not-So-Benevolent) Dictator and Start Encouraging Big Ideas

Strategy Driven

The Benevolent Dictator : Empower Your Employees, Build Your Business, and Outwit the Competition by Michael Feuer What does it require to take a concept rapidly and effectively from mind to market? Innovation. But being too quick to dismiss their ideas will only discourage innovation.

How to Draw Traffic to Your Website

Strategy Driven

Not only professional to Google’s complex algorithms, which examine the coding behind websites to decide the ranking of your site in search engine results, but the average web user also.

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How Systems Engineering Can Help Fix Health Care

Harvard Business Review

When an aircraft manufacturer decides to create a new model, it doesn’t ask pilots and crew to identify the best cabin, wings, jet engines, and other parts, and then put all the pieces together. Institutions purchase hundreds of individual, siloed technologies — each with its own work processes, training, and user interfaces — based on what the market offers. Innovation Design Healthcare Digital Article

ESB International Energy Innovation – a B2B corporate blogging case study

Krishna De

Earlier this year, a new corporate blog was launched by ESB International called Energy Innovation. ESB International is an engineering consultancy business which is owned by ESB. The comments are moderated by the marketing team.

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Great Digital Companies Build Great Recommendation Engines

Harvard Business Review

Recommendation engines (or recommenders ) force organizations to fundamentally rethink how to get greater value from their data while creating greater value for their customers. “Build real recommendation engines fast” is my mission-critical recommendation to companies aspiring — or struggling — to creatively cross the digital divide. There’s no shortage of real-world recommenders to emulate and innovate on. Test innovative ideas?

The Twin Engines of All Great Companies

Harvard Business Review

Within most executive teams, this turbulence is playing out as a different debate: What levels of resources should we continue to devote to the United States and Western Europe, and how fast should we shift resources to the growing markets of Asia, Latin America and Africa? Tomorrow's always a day away: The business in the developed world promises more resources to its counterparts in faster growing markets, but doesn't deliver.

The New Gray Market in Green Innovation

Harvard Business Review

Technical innovations explicitly intended to save water led to greater waste and frustration. Sustainability can be subverted by the everyday inconvenience of innovations that prioritize environmental efficiency over effective performance. That's why innovations stressing green efficiencies increasingly inspire gray markets in effectiveness. The more expensive or irritating the inconvenience, the more colorful the gray market opportunities.

Five Things You Should Advise Your Client to Do with That Defensively Registered Domain

Strategy Driven

Indeed, defensive registration of a new domain is an exciting opportunity for a brand to tell its story, and perhaps more importantly, to attempt something bold, innovative, and exciting. Augment the client’s Search Engine Marketing (SEM) efforts.

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Can The US Economy Get Innovative Again?

Bird's Eye View

I’ve been asked to share my views on the power of conversation—especially as it’s exemplified in word of mouth marketing techniques.        Ultimately, Phelps tells us, it's all about innovation

How the U.S. Can Rebuild Its Capacity to Innovate

Harvard Business Review

From automotive to semiconductors to pharma to clean energy , America’s innovation centers have shifted east, offering growing evidence that the U.S. Today, US firms have less than 2% of market share in the multi-billion automotive lithium-ion battery industry.

How to Launch a Product Like a Rock Star

Strategy Driven

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. As for distribution, “smart marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales.

Successful Innovators Don’t Care About Innovating

Harvard Business Review

Successful innovators care about solving interesting and important problems — innovation is merely a byproduct. Focusing on innovating — as a worthy goal unto itself — tends to be born from self-centered motives: We need to protect ourselves from competitive forces. We need to ensure we have a growth engine. To do all these things, we need to innovate. And since people naturally want to solve problems, it pulls for innovation. Customers Innovation

Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Innovation is innovation, no matter where it’s applied and regardless of its source. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”. Put your focus and efforts into growing your products’ market share and revenue.

Bridging the Gap Between Marketing and IT

Harvard Business Review

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology.

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Most marketing strategists perceive themselves to be engaged in a brand preference battle. Whole Foods Market.

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Why Hippies Make Great Business Leaders

Great Leadership By Dan

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. A tale that featured three dozen or so people who hatched forty-some innovative ideas and products, all in less than two years’ time, that over time accrued a collective value of nearly a trillion dollars and employment for millions. hippies innovation innovative leaders Michael Klassen

Leadership and Digital Transformation

N2Growth Blog

Don’t attempt to compete with those who are more evolved, piggy-back off of them, partner with them, engineer around them, on move out in front of them. Start thinking about opportunities based on insights, customers, markets, and business models.

Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Unless you are a big player with an enormous marketing budget (e.g.,

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Improving Innovation in Africa

Harvard Business Review

New research , funded by the Tony Elumelu Foundation and conducted by my team at the African Institution of Technology , shows that within Africa, innovation is accelerating and the continent is finding better ways of solving local problems, even as it attracts top technology global brands.

What Your Innovation Process Should Look Like

Harvard Business Review

Companies and government agencies often make the mistake of viewing innovation as a set of unconstrained activities with no discipline. In reality, for innovation to contribute to a company or government agency, it needs to be designed as a process from start to deployment. When organizations lack a formal innovation pipeline process, project approvals tend to be based on who has the best demo or slides, or who lobbies the hardest. Innovation Experimentation Digital Article