The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

JANUARY 7, 2015

The API is the core engine driving this strategy. Then TweekDeck, a third-party developer, built a better user interface on top of the Twitter engine. Take the case of IBM’s Watson , a cognitive-computing technology that allows humans to make sense of large volumes of data. As a result, it floundered for a while.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Take, for example, the impact of online technology. For decades, Sales and Academia remained worlds apart and the business world did fine. But a lot has changed.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

JANUARY 26, 2015

Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Which customer had the biggest impact on new value creation? What customer would matter most in five years? ” has emerged.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8