The 3 Things CEOs Worry About the Most
Harvard Business Review
MARCH 16, 2015
Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. So the challenge was to have the broad marketing strategies with local adaptations.” Others, like Mexico, offered more of a challenge to us. That was something that I spent a lot of time thinking about.”
8 
Let's personalize your content