The Power of Long-Form Content in Your Marketing Strategy

Women on Business

Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now.

How Do Marketing Influencers Use SEO?

Women on Business

Marketing Statistics, Facts & Research marketing influencers search engine optimization SEOWe've Moved! Update your Reader Now.

The Referral Engine: A book review by Bob Morris

First Friday Book Synopsis

The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. wind, water, coal, nuclear fission), the most effective engines throughout human history share common attributes: they are well-designed and conscientiously maintained.

Thought Leadership and Digital Marketing

Lead Change Blog

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. By definition, thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry. Search Engine Optimization.

Google Operators Guide for Marketers [Infographic]

Women on Business

Infographics Marketing digital marketing google operators google search online marketing search engine optimization search marketing We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

5 Digital Marketing Strategies to Put Your Power Tool Company on the Map

Strategy Driven

You want to take over the power tool market but if you don’t have the best digital marketing strategies in place, your competition is going to leave you in the dust. Must-Know Digital Marketing Strategies. Content Marketing. Social Media Marketing.

Best eCommerce Marketing Tips

Strategy Driven

Whatever your reasoning may be, just know that there are powerful marketing tips that make it more than possible to grow your e-commerce site by leaps and bounds. Create a Powerful Content Marketing Plan. Why content marketing? Create an Automated Email Marketing Campaign.

Fueling Business Process Management with the Automation Engine that Can!

Strategy Driven

Rapid-action, agile automation engines have emerged as the only resource for businesses to become fully functional, integrated, robotic enterprises that can adapt with the dynamic economy, consumer demand, internal logistics, business goals, and social landscape.

How to Market Yourself as a Freelancer

Strategy Driven

If you have the urge to go it alone, there’s very little holding you back – but the critical difference between success and failure will be your ability to market yourself effectively. Why marketing matters for freelancers. Marketing tools for freelancers.

3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

Strategy Driven

Anytime you think about making a website, the first thing that comes to your mind is how to get to the top of search engines. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence.

7 Types Of Marketing You Can Do Yourself

Strategy Driven

You don’t need to hire a marketing company to promote your business. Whilst creating adverts and designing packaging are probably best left to professionals, there are many other forms of marketing that can be easily DIYed. Here are just 7 types of marketing that you can do yourself.

5 Marketing Tactics to Reach Your Demographic

Strategy Driven

Yet, choosing the right marketing channels can often be complex, especially when attempting to promote your brand to a specific audience. To ensure your success, read the following five marketing tactics to reach your demographic. A Video Marketing Campaign.

11 Signs You Need to Change Your SEO Company

Women on Business

Reader Submission search engine marketing search engine optimization SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

5 Functional Ways to Market and Grow your Business without Breaking the Bank

Strategy Driven

You might be trying to think of the best marketing strategies you can embrace. You may be on a budget, yet you want to market and grow your business. In this post, we are going to explore five affordable marketing strategies that you could use. Make use of email marketing.

Marketing Testing

CEO Blog

Yes, I mean marketing testing- not market testing. How do you know the best way to spend marketing money? And of course, I am a big advocate of SEO (Search Engine Optimization) (Canrock invested in a Long Island SEO company ). Moore on the lack of statistical significance in many AB market tests. In my opinion - the easiest way is just spend it and see what works. The beauty of the online world is this can be done for hundreds or even tens of dollars.

The Need of SEO in the 21st Century

Strategy Driven

The term Search Engine Optimisation is quite a head-turner. It is something that dominates the market scene of the 21st century. You cannot think of a business venture that still puts its faith in medieval methods of marketing and branding. What is Search Engine Optimisation?

4 Amazingly Effective SEO Strategies for Content Marketing

Strategy Driven

When it comes to generating web traffic and online brand awareness, few methods are more effective in the long-term than search engine optimization (SEO), which is simply the practice of optimizing your website and marketing efforts to facilitate higher rankings in the search engines.

The 5 Pillars of Internet Marketing for New Businesses

Strategy Driven

Although financing your business idea is the first milestone to overcome, once you’re up and running, it’s time to channel your energy into targeting your niche audience and marketing your product. You just finished reading The 5 Pillars of Internet Marketing for New Businesses !

Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google.

The Strategy Driven Guide to Improving Your Digital Marketing

Strategy Driven

Digital marketing can be a difficult beast to master. More has changed in the last 2 years of marketing than the previous 50, and it’s all thanks to technology, technology integration, and globalization. The key to a successful digital marketing strategy is to use multiple avenues.

4 Ways to Improve Your Internet Marketing

Strategy Driven

For any small business, having an effective strategy to market the business well is important. It’s necessary for every company to ‘up their game’ with internet marketing. Here are four ways to help improve how your business is being marketed online. It creates a sense of anticipation of an entertaining or informative video and extends the average viewing time which helps videos rank higher in the YouTube and Vimeo search engines, respectively.

4 Reasons Why SEO Is Important to Your Business

Women on Business

Marketing search engine optimization search marketing SEOWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

3 Ways to Boost Your Company’s SEO Ranking

Strategy Driven

When your company succeeds in building an efficient website, you may still feel the strain of having too few visitors to your website, with your website appearing low down on search engine rankings. So, you have a great company, with an even better product.

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?

Whatever You Do, Don’t Leave These Things Out Of Your Digital Marketing Plan!

Strategy Driven

If your goal is to get your brand noticed online, then you will absolutely need an effective digital marketing plan. Of course, with marketing being part art, and part science, there is a substantial margin for error when it comes to writing and executing such a plan.

The Reasons Why Video Marketing is So Powerful

Strategy Driven

Many businesses don’t consider the power of video marketing because of the huge costs involved when it comes to video production. If you’re considering video production as your next marketing ploy, look at some of the below reasons why video marketing is so powerful.

Video 105

5 Ways to incorporate an explainer video to your marketing strategy

Strategy Driven

Among the marketing strategies that you can find out there in the digital world, video marketing has received a lot of attention. Hence, it is always better for you to use videos for the marketing campaigns.

Increasing Trust: Engineering Autonomous Vehicles that Are Safe and Secure

Strategy Driven

The Society of Automotive Engineers has defined six levels of autonomy from level 0 – 5. A few OEM’s in-market today have been working towards Level 3 & 4 automation, meaning the car can take over most driving functions , but the driver must still be able to intervene at any time.

Take Advantage of These 7 Marketing Tips and Grow Your Business in 2019

Strategy Driven

When money is tight, marketing is often the first area where cuts are made, but that doesn’t mean you have to give up on promoting your business completely. There are many ways you can market your business on a limited budget. Set Marketing Goals and Budget.

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales !

4 Reasons Your Content Marketing Plan Will Fail You

Strategy Driven

Content marketing has never been so important. The content you create could make or break your business because there is so much emphasis on search engine rankings these days. But, there are so many times when content marketing plans fail because of simple mistakes.

Book Review: The Referral Engine

LDRLB

At first glance, it may seem odd to post a review of The Referral Engine , a marketing book on a leadership website. Jantsch lays down a step-by-step method that is less of a marketing plan and more of a business plan for building a business that is optimally positioned to generate referrals. However, most of our readers are leadership coaches and consultants.

The Strategy Driven Guide to Boosting Your Website’s Performance

Strategy Driven

Without a great site, all of your digital marketing efforts will be for naught. A high bounce rate indicates that your homepage or perhaps your PPC marketing strategy are in some way failing. Boosting your website’s performance needs to be your number one priority.

6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns.

1 Yottabyte: The WWW Information Smog

Women on Business

Reader Submission content marketing search engine optimization social media marketing web design web development We''ve Moved! Update your Reader Now.

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. Humans and search engines will not rate a web page well if the content on it is of no relevance to the topic. Optimize your website for humans and search engines.

Marketing Your Restaurant: 4 Strategy Driven Tips that are Guaranteed to Work

Strategy Driven

As is common to any lucrative field of business, it’s also an extremely crowded and seemingly saturated market. As you probably have that part covered, we are going to concentrate on the second most important aspect of running a successful business in this sector, which would be marketing.

Why SEO Needs to be at the Heart of Your Corporate Strategy

Strategy Driven

Most internet traffic today is generated by search engines. The world of marketing would be very different for one thing; you would have to publicise your web address to consumers. You can’t afford to be missing out on the traffic that search engines can bring to your site.

Powerful Marketing Gems To Help You Build Your Brand

Strategy Driven

Good marketing can be the difference between a company that is just surviving and one that is flourishing. So, it may sound a little basic to include color into your marketing materials, but it really isn’t. Marketing is a specialist subject.

Brand 99

The Missing Market for Failure

First Friday Book Synopsis

Bob's blog entries admittingfailure.com Airbnb Engineers without Borders (Canada) Fred Wilson Harvard Business Review blog HBR email alerts Joshua Gans Melbourne Business School Microsoft Research (New England) please click here. Paul Graham startup incubator Y Combinator The Missing Market for FailureHere is an excerpt from an article written by Joshua Gans for the Harvard Business Review blog.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

Strategy Driven

But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. A major component in the success of your business is the marketing plan that you’ve implemented. Search Engine Optimization and Traffic.

Marketing Strategies To Consider To Drive Your Business To Success

Strategy Driven

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. How you rank in a search engine is vital to your business success online.

How to Make Your Business Stand Out in a Competitive Market

Strategy Driven

Here are a few tips to stand out from the competition in a competitive market. Though it might seem obvious, many businesses fail to fully capitalize on their most creative and unique elements, especially when it comes to marketing themselves.