Does Your Company Need an Instagram Storefront?
Harvard Business Review
AUGUST 8, 2013
Once upon a time, if you wanted to sell online you needed a sturdy e-commerce site with analytics, a robust hosting facility, and a web team to create, design, merchandise, market, and more. Instagram should not be underrated as an engine of marketing, considering the engagement beautiful images can generate. As the internet continues to make it easier to connect with potential customers, some entrepreneurs have decided that Instagram isn''t just for "selfies," but for marketing.