article thumbnail

Our Top Website Plugins for Shopify Sites

Strategy Driven

It automatically adds alt tags to images, helping your products rank higher in search engine results pages (SERPs) and improving accessibility. Plug in SEO: Optimize Your Store for Search Engines SEO is vital for organic traffic. Tidio Live Chat allows you to engage with website visitors, answer questions, and resolve issues instantly.

Loyalty 95
article thumbnail

Marketing Tips for Start-Ups

Strategy Driven

Whether it’s pens and notebooks or stickers and t-shirts, applying your brand across merchandise and distributing these at events can be one of the most effective ways to get your name out there. Great Creates promotional products, including clothing, technology, drinkware, and office stationary , allow you to showcase your brand.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. In jargon-free terms, the company website must appear towards the top of a search engine results page (SERP). That’s what an SEM expert needs to ensure.

Skills 96
article thumbnail

8 Ways Brands Can Fight Counterfeits in China

Harvard Business Review

Fake merchandise accounted for 12.5% They sell counterfeits on e-commerce and social media platforms that do not check whether vendors and merchandise are kosher or (if they do) can be fooled by falsified documents. Invest in anti-counterfeit technology. Chamber of Commerce estimates is worth about $397 billion.

Brand 8
article thumbnail

Blockchain Could Help Artists Profit More from Their Creative Works

Harvard Business Review

How technology is transforming transactions. How Blockchain Works Here are five basic principles underlying the technology. LeBeau considers the engine of SingularDTV to be its smart contract system , which continually directs the flow of funding to, and revenues from, projects per the automated terms of agreement.

article thumbnail

Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail. For example, Qualcomm’s CDMA mobile technology was a breakthrough that led to its IPO in 1991. It’s why CEO Michael Balmuth is the no.

CEO 8
article thumbnail

When Big Companies Support Start-ups, Both Make More Money

Harvard Business Review

In the technology world, we’ve seen the tremendous impact that eBay has made in helping small e-commerce businesses get off the ground. Many of them started off selling merchandise from their apartments or homes, and some evolved to become power sellers. Sellers making $3,000 a month could be coached to get to $15,000 a month.