Women on Business

DECEMBER 13, 2010

Purdue is known for its bright engineers, top flight technology students, it is the alma mater of the first and last men to walk on the moon. Can we ever admit we are fried, exhausted, done, and not be judged as lacking in mojo, courage, stamina?

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Press Release Discount PR Parcell 193

Chartered Management Institute

NOVEMBER 15, 2023

Catch up on the webinar: Sarah Tam, the Centre’s managing commitment member and PR & media chair, shared insights from UNESCO’s ‘Future of Education’ report, as well as the Peace Centre’s survey. The Institute of Electrical and Electronics Engineers (IEEE) Hong Kong Section was also a co-sponsor of the event. Event details here.

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Webinar Education Conference Industry 98

Women on Business

JANUARY 3, 2011

Here’s a tip: learn about search engine optimization (SEO) techniques and use of keywords. Get started by contributing content to sites that utilize freelance writers. Some will take unsolicited articles, many will give assignments to freelancers.

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Press Release Discount PR Magazine 178

Harvard Business Review

MAY 27, 2011

By parallel, managers themselves might similarly benefit from "reverse-engineering" the criticism of not only outsiders but of their own colleagues: considering both parties as their benefactors on the road to greater performance. Most PR firms only offer cosmetic remedies to firefight reputation threats as they arise.

Engineering 15

Engineering PR How To Reputation 15

Lead on Purpose

DECEMBER 6, 2010

Here are the key roles that are crucial to your success as a product manager, and why they are important: Engineering/QA: The relationship with the engineering/development team is paramount for product managers. Product management — at every level — is a leadership role within the organization.

Productivity 182

Productivity Products Management Leadership 182

Strategy Driven

JANUARY 7, 2011

Everspark Interactive (ESI) is a full-service, Search Engine Optimization (SEO) Agency specialized in getting their clients’ websites to rank in the top position on Google, Bing, and Yahoo. Configure Your YouTube Channel for Optimal SEO – The 2nd biggest search engine on the internet deserves special attention when it comes to SEO.

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Video Marketing Mix Press Release Engineering 50

In the CEO Afterlife

AUGUST 29, 2011

According to licensing agreements and industry sources, Monsanto’s stranglehold on the genetically-engineered seed market in the United States and the world squeezes customers, limits competitors and provides staggering profits. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. Monsanto is a good example. Did you like this?

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Strategy CEO Company Competitive Advantage 131

Women on Business

JANUARY 22, 2011

Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.

Press Release 100

Press Release Discount PR Media 100

Strategy Driven

NOVEMBER 25, 2016

Review sites like Yelp, TripAdvisor, Angie’s List and Glassdoor are growing in both popularity and authority with search engines. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. Get a handle on online review sites. The impact is building.

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N2Growth Blog

MARCH 31, 2010

and any number of other appearance specific issues can add to, or detract from, the strength of your personal brand.

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Blog Gordon Brand Media 355

Eric Jacobson

MAY 25, 2016

John Browne : Business exists to serve society; it is the engine of human progress that feeds, enriches, warms and delights us. Authors John Browne, Robin Nuttall and Tommy Stadlen kindly answer these questions about their book: Question: What is the role of business in society?

Company 50

Company Competitive Advantage Open-book Long-term 50

Harvard Business Review

JULY 17, 2012

But in this case, given Mayer's engineering expertise and her long tenure overseeing some of Google's most prominent initiatives, from Gmail to Google News, it seems highly probable that she possesses the requisite skills for the job. And from a PR perspective, Yahoo handled the hiring of Mayer flawlessly.

Stage-Gate 16

Stage-Gate PR CEO Brand 16

Harvard Business Review

JULY 17, 2012

But in this case, given Mayer's engineering expertise and her long tenure overseeing some of Google's most prominent initiatives, from Gmail to Google News, it seems highly probable that she possesses the requisite skills for the job. And from a PR perspective, Yahoo handled the hiring of Mayer flawlessly.

Stage-Gate 14

Stage-Gate PR CEO Brand 14

Harvard Business Review

AUGUST 4, 2017

After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR. Bridget Forney enjoyed working at her first employer, Profiles, the Baltimore-based PR agency. She returned in 2015.

Company 13

Company PR Learning-by-Doing Maturity 13

Frank Sonnenberg Online

OCTOBER 24, 2023

For example, Hollywood celebrities often give the illusion of being happy and successful, but their image is carefully crafted by a PR firm. After arriving from Bangladesh at the age of 19, Faisal enrolled as an electrical engineering student at Southern Illinois University Carbondale.

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How To PR Learning-by-Doing Examples 105

Women on Business

JANUARY 24, 2011

Similarly, make sure your OWN site has the best key words for the search engines. Ten minutes reading about someone you are going to talk to can be invaluable, whether for services you consider, possible employees, collaborations to pursue, or customers to solicit. Google your name periodically. Be willing to be scattered.

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Harvard Business Review

MAY 9, 2012

In technology companies, engineering talent needs the balance of a business and operations team. Engineering departments fetishize the theory that if you build a better mousetrap, the rest takes care of itself. Unbalanced teams grow more so over time, as like hires like, resulting in an operation with lopsided competencies.

Company 16

Company Short-term Engineering PR 16

Harvard Business Review

JULY 25, 2014

Clean Up Your Subcontracts 4 Tips for Business to Ensure Ethical, Slavery-Free Supply Chains The Guardian It may not seem like a topic for a listicle, but this quick rundown of what businesses need to keep in mind to avoid exploiting vulnerable people – and becoming embroiled in often well-deserved PR nightmares — is entirely useful.

Supply Chain 15

Supply Chain Short-term PR Engineering 15

Strategy Driven

SEPTEMBER 16, 2019

If you optimise your content for search engines, when internet users type related words or phrases into Google, your content could be top of the list of results. This is called Search Engine Optimisation or SEO. You can then start to add your own insights and excerpts from your book. Maximise your online exposure.

Books 11

Books How To eBook Engineering 11

Harvard Business Review

JUNE 12, 2014

This counterintuitive strategy is more than good PR — although that too — say several IP experts. The move may also help with recruitment, says Lobel, either directly, by attracting engineers committed to open innovation, or indirectly by boosting the brand. But there is another advantage to the strategy.

Tacit Knowledge 10

Tacit Knowledge Competitive Advantage PR Industry 10

Strategy Driven

AUGUST 7, 2017

Corporate PR. Corporate PR forges the potential for relationships to develop between your brand and your customers. A good corporate PR agency will ensure that your company appears in all the right places. SEO, or search engine optimization, is a business technique that helps to direct as many people to your website as possible.

Brand 52

Brand PR Engineering SWOT 52

Harvard Business Review

MAY 14, 2013

It took a clear recovery from the company''s missteps, as evidenced by a blowout earnings report last month , to convince the Netflix PR team (and/or Hastings himself) that it was time to unleash him. One answer — probably the most important answer — is that it''s really good at software engineering.

Venture Capitalist 8

Venture Capitalist Engineering Content Software 8

Harvard Business Review

JUNE 13, 2014

Some commentators have noted that Tesla’s move will help it hire talented engineers. Others see it as a brilliant PR move. Moreover, these innovators shared knowledge for sound economic reasons. They are right, but Tesla’s action is also central to their business strategy.

Technology 9

Technology Wireless PR Innovation 9

Strategy Driven

APRIL 23, 2019

Go through and make sure that all the content is up to date, fresh, optimized for search engines, is fun, and reflects your brand. Search Engine Optimization. You will want to optimize your on-site content for search engines, you will want to improve your back link profile, and so on. PR Marketing.

Marketing 50

Marketing Strategy Marketing Strategy PR 50

Harvard Business Review

FEBRUARY 19, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. Next, the Growth Manager works with a cross functional team including engineering, analytics, design, marketing, and product marketing to execute the test.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

AUGUST 28, 2014

Make clear the value proposition of getting to know you; otherwise, it’s far too easy for them to underestimate you and assume you don’t have anything to offer.

Cialdini 12

Cialdini PR ROI Career 12

Harvard Business Review

DECEMBER 11, 2013

Yesterday, with the help of the company’s PR firm, Wrigley & Walters, the airline had launched its first Twitter contest: The person who posted the most creative tweet using the hashtag #CanJetLuxury would win two round-trip tickets to any of the company’s destinations. Canadian Jet can’t suffer another PR problem.”.

Case Study 8

Case Study PR Crisis Media 8

Harvard Business Review

SEPTEMBER 24, 2012

Consider that improving Netflix's recommendation-engine accuracy by about 10% proved so challenging that only two teams — of tens of thousands from over 180 countries competing for the $1 million prize — were able to hit the goal. And they're hard to build. Exposure to these combinations drove 1.5x

Metrics 15

Metrics Media PR Benchmarking 15

Harvard Business Review

JANUARY 19, 2011

Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%. But I want to focus on Ford.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

JANUARY 13, 2012

The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. For example, one PR agency rep sent six press releases about one client in the days leading up to the show. To wit: All the focus is on the features, not the lifestyle. There are too many agencies doing a bad job at CES.

Marketing 15

Marketing Press Release Wireless Industry 15

Strategy Driven

MARCH 9, 2018

In order for your website to show up on search engines like Google, it has to be optimized. And that is exactly what the practices of search engine optimization (SEO) do. Finally, you’re going to want to think about doing some online PR. Here are a few ideas on how you can start generating traffic to your website.

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PR Content FAQ Media 51

Harvard Business Review

OCTOBER 7, 2016

Senior engineers in the company respond to the forums by denying the hacking claims. Work closely with your external public relations (PR) and media partners and identify specialists in crisis management and communication who can be an extension of your internal team so that when a data breach happens, they will be at the table with you.

Planning 9

Planning Company Crisis Brand 9

Women on Business

AUGUST 1, 2012

As Google’s 20 th employee and first woman engineer, she is a “brand.” Laura and Al have written five books including: The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR. Your chances of reaching the top are infinitesimal. No matter how smart you are and how hard you work.

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Ries Brand Career Hammer 233

Harvard Business Review

JUNE 15, 2016

While Windham continued to manage PR during the day, she “became obsessed” with the idea for the electrostatic wand. Windham built an entire ad-hoc team at Stanley Black and Decker — product planners, executives, and engineers. The wand would clean more thoroughly with less labor, and without spreading dust around.

Bureaucracy 8

Bureaucracy Innovation Brand PR 8

Strategy Driven

JANUARY 18, 2021

Designing and developing a website that is not only functional but also easy to navigate, quick to load, attractive to look at, and optimized for search engines is a complex task best left to the professionals. Digital marketing and PR. Customer support.

Outsourcing 66

Outsourcing PR Entrepreneur Media 66

Harvard Business Review

APRIL 13, 2012

Art Modell, the Cleveland Brown's owner, has been quoted to have said (for one, on a now-defunct website called www.allthingsbelichick.com), "[Belichick] was the most difficult man I've ever known in a PR sense.

Team 15

Team Sports Pharmaceuticals Human Capital 15

Harvard Business Review

JULY 9, 2012

If you are a PR guy who is in his office behind closed doors working on his stand up routines, instead of figuring out ways to advance the interests of his clients, you deserve to lose your job. If you do it on company time you can be fired, and quite frankly we believe you should.

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Project PR Career Creativity 12