article thumbnail

Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Startup success can be engineered by following the right process, which means it can be learned, which means it can be taught.”.

Ries 216
article thumbnail

Women Will Come To The Fore In The Feeling Economy

The Horizons Tracker

Indeed, women software engineers significantly differ from men in terms of personality traits, which are related to higher job performance, ethics, and creativity. . “Companies should recruit more women to their development teams not only for obvious ethical reasons but because this will improve performance.

Ries 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ries & Trout Were Wrong: Brand Extensions Work

Harvard Business Review

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

Trout 13
article thumbnail

Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” As Google’s 20 th employee and first woman engineer, she is a “brand.” Laura Ries is a leading brand strategist, bestselling author, sought-after speaker and popular television personality.

Ries 233
article thumbnail

Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." Those metrics are the most common false idols of analytics. Vanity metrics look good but fail the "So what?"

Metrics 19
article thumbnail

Put Failure in Its Place

Harvard Business Review

As I have grappled with my own this-just-may-break-me failures, I am increasingly convinced that dreaming must be a process, an engine of experimentation. When we sublimate the sadness, we risk losing our passion, an essential lubricant for the engine of innovation. But implicit in daring to disrupt the status quo is daring to fail.

Ries 22
article thumbnail

Put Failure in Its Place

Harvard Business Review

As I have grappled with my own this-just-may-break-me failures, I am increasingly convinced that dreaming must be a process, an engine of experimentation. When we sublimate the sadness, we risk losing our passion, an essential lubricant for the engine of innovation. But implicit in daring to disrupt the status quo is daring to fail.

Ries 21