Engineering, Strategic Fit and Technology

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Engineering

Strategic Fit

Technology

Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

SEPTEMBER 15, 2016

” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing manager, technology/telecom company. A marketing manager’s job, for example, might be to ensure strategic fit, while a compliance offer needs to flag regulatory violations.

Committee

Committee White Paper Document Review

Deciding to Fix or Kill a Problem Product

Harvard Business Review

JUNE 19, 2015

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. Situation Three: It Does Not Have Good Strategic Fit. billion in 2014. Fix or kill? Fix or kill?

Productivity

Productivity Products Long-term Marketing

Leadership Digital

Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Deciding to Fix or Kill a Problem Product

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