The Culture Engine

Leading Blog

Culture is the engine of any organization. The third element is strategy. The strategy represents the path to company goals and expectations. Every team member should be able to describe how his or her daily projects, goals, and tasks contribute to the accomplishment of team or company strategies.” The Culture Engine provides tools in each chapter for making this happen in your organization. It is the force behind everything that happens.

The Power of Long-Form Content in Your Marketing Strategy

Women on Business

Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now.

Simple SEO Strategies for Growing Your Business

Strategy Driven

There is definitely no doubt about the fact that every business needs a thought-out SEO strategy, so the only question about it is whether you are willing to spend time or money on it? SEO is actually more of a strategy that you have to plan out long before you take it up.

Why Your SEO Strategy Should Focus on YouTube in 2015

Women on Business

Reader Submission search engine optimization SEO youtube seoWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Why SEO Needs to be at the Heart of Your Corporate Strategy

Strategy Driven

Most internet traffic today is generated by search engines. You can’t afford to be missing out on the traffic that search engines can bring to your site. Fortunately, search engine providers are all now able to distinguish between legitimate and illegitimate content.

The Strategy Driven Guide to Boosting Your Website’s Performance

Strategy Driven

A high bounce rate indicates that your homepage or perhaps your PPC marketing strategy are in some way failing. Commit to a Strong Content Strategy. Boosting your website’s performance needs to be your number one priority.

Here’s Why Your SEO Strategy Isn’t Working

Strategy Driven

For this reason, it is very important to keep on track of Google’s and other search engines guidelines. From there, you can decide whether your strategy is working in the short term, then make adjustments to ensure it continues or begins to do so in the long term.

Can You Manage Your Website’s SEO Strategy?

Strategy Driven

Whether you choose to build your own site or employ a specialist to do it for you, all your efforts will be in vain if you don’t get your website to the top of the search engine rankings. Assessing the success of your SEO strategy. The post Can You Manage Your Website’s SEO Strategy?

Designing an AI Strategy for Superhuman Experiences

Strategy Driven

With Data , have a data strategy and focus on quality not quantity, as well as accessibility. If an organization is just starting with AI, which many are, change management strategy is very applicable. Innovation and Strategy at Adobe.

Your Most Important Business Strategy Is Culture

Strategy Driven

Make culture one of your critical business strategies – and implement valued behaviors as a means to creating a purposeful, positive, productive culture. You just finished reading Your Most Important Business Strategy Is Culture !

Weekly Round-Up: Insights of Successful Employee Engagement, Engineering a Happy Company Culture & Steps for Making Difficult Decisions

leaderCommunicator

This week you’ll see articles on insights to successful employee engagement, engineering a happy company culture and rules of internal communication. These articles will provide you with tips, strategies and thought-starters from many of the smart folks in my network.

Book Review: The Referral Engine

LDRLB

At first glance, it may seem odd to post a review of The Referral Engine , a marketing book on a leadership website. That’s why so many businesses can grow and thrive by tapping this business-building strategy alone.”. In one of the more valuable sections, Jantsch explains how referral engine businesses make the “Four C’s” (content, context, connection and community) an integral part of their product or service.

Deming Podcast with Scott Dalgleish, CEO at Phase IV Engineering

Deming Institute

Scott Dalgleish is the CEO at Phase IV Engineering. Scott first encountered Deming’s ideas while an engineer at Proctor & Gamble in 1986. Phase IV Engineering’s quality policy: We Care. What engineering projects do you have going on at home right now.

Being Too Nice Can Hurt You | Guy Harris: The Recovering Engineer

The Recovering Engineer

People with supportive traits often use passive communication strategies in an effort to ease tensions and reduce conflicts. He has degrees in Chemical Engineering and he served as a Nuclear Engineering officer in the U.S. He is an engineer by nature, by training, and experience.

This Is The Reason Why Your Off-Page SEO Strategy is Not Working.

Strategy Driven

All powerful SEO strategies involve in-depth analysis, bespoke planning, and thorough implementation. Although this may sound simplistic, there are two main categories to every search engine optimization strategy: off-page and on-page SEO. Start Off-Page SEO Strategies Today.

100% Of Companies Have This Problem

N2Growth Blog

By Mike Myatt , Chief Strategy Officer, N2growth. Process by default will never provide the benefits of good process engineering by design. It is the natural extension of values, vision, mission, strategy, goals, objectives and tactics.

7 Presentation Strategies to Skyrocket Your Career

Strategy Driven

Set aside any personal angst you may have about presenting and public speaking and follow these 7 strategies to take your career to the next level. The aboriginal tipi is an amazing feat of indigenous engineering.

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3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

Strategy Driven

Anytime you think about making a website, the first thing that comes to your mind is how to get to the top of search engines. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. Low-cost strategies.

Implementing An Effective eCommerce Strategy: A Guide

Strategy Driven

Building an online store and an eCommerce website requires a sophisticated content management system and a strategy that combines many separate elements. For much large organizations, especially those running ERP, eCommerce will be part of a wider strategy.

The Strategy Driven Guide to Improving Your Digital Marketing

Strategy Driven

You have the opportunity to build a true global community for your brand, but only if you work out a solid digital marketing strategy. The key to a successful digital marketing strategy is to use multiple avenues. Search Engine Optimization.

4 Proven Strategies to Boost Income from Amazon FBA

Strategy Driven

If you’re looking for ways to boost the income of your Amazon FBA business, here are some strategies you must consider: 1. Optimizing your product titles and descriptions for Amazon’s search engine will vastly improve your FBA business’ income.

Wake Up and Smell Your Strategy

LDRLB

Every now and then you need to wake up and smell your real world strategy. Real world strategy is a living thing. Senior managers forgot the Japanese principle of gemba – going to the place to understand the problem – or perhaps thought only applied to engineering.

4 Tips for an Effective Enterprise Mobility Strategy

Strategy Driven

Let’s take a look at the challenges workforce mobility presents and a few tips on how to implement an effective enterprise mobility strategy. But their Indian engineering staff still meet once a year in the Bay Area to interact and build connections.

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4 Amazingly Effective SEO Strategies for Content Marketing

Strategy Driven

When it comes to generating web traffic and online brand awareness, few methods are more effective in the long-term than search engine optimization (SEO), which is simply the practice of optimizing your website and marketing efforts to facilitate higher rankings in the search engines.

Money Saving Strategies For YOUR Business

Strategy Driven

There are many and diverse ways of saving money, from using heat tape to save on plumbing costs to filling your office with energy saving fluorescent bulbs but, as with most things, the difference between success and failure is strategy.

Foolproof Your Online Marketing Strategy

Strategy Driven

Humans and search engines will not rate a web page well if the content on it is of no relevance to the topic. Optimize your website for humans and search engines. SEO or ‘search engine optimization’ is an important part of the online marketing process.

Mary Barra’s “Just Keep Swimming” Strategy

LDRLB

GM has a pretty straightforward strategy: Design, Build, Sell, Reinvest – strengthen GM’s presence in the US and China and Opel’s presence in Europe. The post Mary Barra’s “Just Keep Swimming” Strategy appeared first on LDRLB.

Good, Bad, Ugly and Beautiful Strategy

LDRLB

Strategy is about getting to where you’d like to be. But that’s about the ethics of the people using the tools of strategy. You can create beautiful strategy. The creative strategist can bring artists and engineers together to produce beauty that enhances lives of other people. Brilliant strategy that increases joy, peace and goodwill. Strategy doesn’t belong only to MBAs and management consultants. Strategy can be the friend of activists and dreamers.

The Subtle Stressors Making Women Want to Leave Engineering

Harvard Business Review

Female retention in engineering remains a persistent problem. To build a deeper understanding of these experiences and how women deal with them, we interviewed and surveyed more than 330 engineers in the U.S. (43% Our interviews with male engineers confirm these beliefs.

8 Essential Tracking Strategies You Need To Succeed

Strategy Driven

Here’s a list of the most important tracking strategies that you need to implement in your company. It’s well known that large companies have implemented complex tracking strategies within their structure. You just finished reading 8 Essential Tracking Strategies You Need To Succeed !

Marketing Your Restaurant: 4 Strategy Driven Tips that are Guaranteed to Work

Strategy Driven

Even mediocre ratings by a popular social influencer are part of the strategy we have here, as it will get your business in front of people and provide you with the limelight that the restaurant needs to promote itself.

5 Ways to incorporate an explainer video to your marketing strategy

Strategy Driven

Among the marketing strategies that you can find out there in the digital world, video marketing has received a lot of attention. Once you get an explainer video created for the business, you need to learn how to incorporate it to your marketing strategy.

Marketing Strategies To Consider To Drive Your Business To Success

Strategy Driven

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. How you rank in a search engine is vital to your business success online.

Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Strategy.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

Strategy Driven

But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. Search Engine Optimization and Traffic. You just finished reading Why a Company Blog Should be Incorporated into Your Marketing Strategy !

Wake Up and Smell the Strategy

LDRLB

Every now and then you need to wake up and smell your real world strategy. Real world strategy is a living thing. Senior managers forgot the Japanese principle of gemba – going to the place to understand the problem – or perhaps thought only applied to engineering.

Off-Site SEO: Maximising Your Search Potential

Strategy Driven

Over the years, search engines like Google have had to make their algorithms more and more complicated. As a part of this, search engines like to make sure that your website is trustworthy before they display it to their users. Otherwise, search engines will stop favoring your website.

The Big Picture of Business- Evergreen Business Strategies. Digest of Take-Aways From 36 Articles.

Strategy Driven

Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart). Hank's latest book functions as a 'PDR of business,' a view of Big Picture strategies, methodologies and recommendations.

The Problem of Visibility for Women in Engineering, and How They Manage It

Harvard Business Review

Women engineers have a visibility problem. In 2014 we interviewed 50 women engineers in three leading FTSE 100 organizations in the UK. All three organizations said they were committed to diversity and were attempting to hire, retain, and promote more women engineers.

Clout as Strategy and Why Companies Won’t Admit It

LDRLB

What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Frankly, strategy is overused and misused; the word is tossed around corporate boardrooms with reckless abandon. Tactics are often misconstrued as strategies.

Clout as Strategy and Why Companies Won’t Admit It

LDRLB

What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Frankly, strategy is overused and misused; the word is tossed around corporate boardrooms with reckless abandon. And that strategy can be good or bad.

Why Entrepreneurship Programs for Engineers Fail

Harvard Business Review

Entrepreneurs are known for their creativity and risk tolerance; engineers, mathematicians, and health care workers typically aren’t. Consider, for example, the ideal attributes of a civil engineer building an interstate bridge near your home. Do you picture a risk-tolerant engineer who is highly comfortable with uncertainty, or one who tends to prefer mathematical certainly? Jeffrey Coolidge/Getty Images.

From Yurt to Beer Cooler: Adventures with Duct Tape

Mills Scofield

This is the task we received last week in DesignStudio, a class at Brown University where we “imaginatively frame design problems and develop novel strategies for addressing those problems.” Two weeks ago, a few of us adults got to play!

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