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10 Key Things to Avoid in B2B Cold Calling

Strategy Driven

Source: Lattice Engines/CSO Insights). The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing. A telemarketer that just trusts to luck is likely to fail.

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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

Submit the URL to popular search engines, such as Google and Bing, to improve your SEO and help you generate more website traffic. Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence. Photo courtesy of Pexels.

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Protest Oregon's Proposed New Fundraising Law

Harvard Business Review

Related to this, the law reinforces bad analysis of telemarketing — which is sometimes the only fundraising option available to less popular causes. Often we hear that a telemarketing firm takes 90% of what it raises. If that were true, there'd be a lot more people in the telemarketing business. Not very profitable.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

For 50 years, pundits have repeatedly proclaimed that salespeople would soon be rendered obsolete by the emerging media or technologies of the day: catalogs, telemarketing, dot-coms, online reverse auctions, and now digital search. Reimagine, retrain, and redeploy your sales people. Each time, salespeople survived. They evolved.

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