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How to Ignite and Sustain Organizational Growth

Skip Prichard

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Why is creating a performance-enhancing culture critically important? Simply put, culture drives performance.

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What Great Companies Know About Culture

Harvard Business Review

Even in this unprecedented business environment , great leaders know they should invest in their people. Heskett wrote in his latest book The Culture Cycle , effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors.

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