If You're Not Pissing Someone Off, You're Probably Not Innovating
Harvard Business Review
MAY 4, 2012
Since you, the disruptive entrepreneur, can count on incumbent resistance (if not necessarily physical attack) down the road once you're successful, the question is: What can you do early on to be prepared for the onslaught? Ethics aren't just important in business," Branson says. They are the whole point of business." Do what you say.
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