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Lafley's Ambiguous "Gift" of Innovation Failure

Harvard Business Review

Clorox effectively trashed P&G's new product initiative. What vital lesson did Lafley take away from this new product debacle? "We We certainly learned how to defend leading brand franchises. Let me know what you think: Was what Clorox did to P&G ethical? After all, sometimes the best offense is a good defense.

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How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

On the other hand, there are also real philosophical, ethical, or at least policy decisions to be made on the value exchange between marketers and consumers when data is shared and used to optimize marketing experiences. The good news is that, as an industry, we are starting to see meaningful progress on both fronts.

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The Economics of Why Companies Don’t Fix Their Toxic Cultures

Harvard Business Review

Over the last decade, industries, academics, and the public sector have turned their focus toward culture and ethics in response to the financial crisis as well as misconduct at a broad range of corporations. naqiewei/Getty Images. But what role does culture play in corporate misconduct, and why do these problematic cultures persist?

Company 12
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Your Corporate Purpose Will Ring Hollow If the Company’s Actions Don’t Back It Up

Harvard Business Review

It personalizes the products and services produced. It’s pretty hard for senior management in these businesses to espouse “higher purpose” to improve customers’ lives when the very people who put in to make this happen are not meeting their “basic purpose.”

Banking 10
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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

Apparel 100
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The Big Picture of Business: The Colonel and Me

Strategy Driven

The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. Meetings commenced at headquarters about the future direction of the company and the product.

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Corporations Need a Better Approach to Public Policy

Harvard Business Review

Issues bearing significantly on the business emerge not just in legislative, executive, or regulatory settings; they can also arise in litigation or transactions or adoption of ethical standards necessary to pre-empt policy proposals. They can be cross-cutting issues which impact the whole corporation (e.g.,