Lafley's Ambiguous "Gift" of Innovation Failure
Harvard Business Review
MARCH 22, 2011
Clorox effectively trashed P&G's new product initiative. What vital lesson did Lafley take away from this new product debacle? "We We certainly learned how to defend leading brand franchises. Let me know what you think: Was what Clorox did to P&G ethical? After all, sometimes the best offense is a good defense.
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