Harvard Business Review

MAY 29, 2018

The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. But first, what are some examples of how AI can help make marketing more effective? Using AI in Marketing. Insight Center.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

MARCH 22, 2011

As Lafley recalled, P&G had planned to quietly test market Vibrant — their bleach offering to rival Clorox — in out-of-the-way Portland, Maine. Clorox effectively trashed P&G's new product initiative. They throttled a potential David — or Goliath — in its test-marketing crib. Clorox found out. "Do

Innovation 14

Innovation Franchising Ethics Disruptive Innovation 14

Harvard Business Review

MARCH 22, 2018

Over the last decade, industries, academics, and the public sector have turned their focus toward culture and ethics in response to the financial crisis as well as misconduct at a broad range of corporations. Market Failures and Misconduct Risk. naqiewei/Getty Images. The economics of corporate culture. Externalities.

Company 11

Company Banking Incentives Human Capital 11

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

APRIL 1, 2016

Myriad potential public policy-related risks and opportunities for companies arise across a broad spectrum of political and economic systems — from the state capitalism of former Communist states to the “ mixed economies ” in traditional “liberal” democracies, from developed to developing markets.

Policies 8

Policies Politics Short-term Globalization 8

Strategy Driven

JUNE 7, 2013

The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. Meetings commenced at headquarters about the future direction of the company and the product.

Franchising 66

Franchising Budgeting Pryor Consultative 66

N2Growth Blog

OCTOBER 31, 2010

This is the distinction between what he terms the 'Character Ethic' vs the 'Personality Ethic' The prior depends on deep changes within each of us including our view of creating a legacy for future generations. Another key distinction is one highlighted by Stephen Covey in his 7-Habits books.

Blog 415

Blog Politics Short-term Long-term 415